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Designer Vivienne Westwood reintroduced the corset as a trendy way to enhance cleavage in 1985. With the return to more womanly figures in the 1930s, corsetry maintained a strong demand even at the height of the Great Depression. The history of corsets indicates they started to go out of fashion by 1917, when metal was needed to make tanks and munitions for World War I, and when 1920s fashions emphasized boyish figures. īefore the spread of brassières, the female bust was encased in corsets and structured garments called " bust improvers", made of boning and lace.
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The history of the brassière is full of myths in which people like Caresse Crosby, Howard Hughes, Herminie Cadolle and Otto Titzling command center stage. As many as 30 kinds of bras are available, including push-up, strapless, bandeau, demicup, sports bra, the minimiser, padded, a T-shirt bra, multiway, plunge, wireless, maternity, seamless, silicone, and stick-on. Several lingerie and shapewear manufacturers, among them Wonderbra, Frederick's of Hollywood, Agent Provocateur and Victoria's Secret, produce bras that enhance cleavage. In the 1930s, brassiere/ brassière was gradually shortened to bra. On 3 November 1914, the newly formed US patent category for "brassieres" was inaugurated with the first patent issued to Mary Phelps Jacob.
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Vogue magazine first used the term brassiere in 1907, and by 1911 the word had entered the Oxford English Dictionary. It and other early versions resembled a camisole stiffened with boning. In French, it is called a soutien-gorge (literally, "throat-supporter"). It gained wider acceptance in 1904 when the DeBevoise Company used it in their advertising copy-although the word is actually French for a child's undershirt. The term brassiere, from French brassière, was used by the Evening Herald in Syracuse, New York, in 1893. Bras have become fashion items and cultural statements that are sometimes purposely revealed by the wearer or even worn as outerwear. Women's choices about what kind of bra to wear are consciously and unconsciously affected by social perceptions of the ideal female body shape, which changes over time. Some people have a medical and surgical need for brassieres, but most wear them for fashion or cultural reasons.īras have gained importance beyond their mere functionality. Nursing bras are designed to facilitate breastfeeding. Swimsuits, camisoles, and backless dresses may have built-in breast support with supportive bra cups. Bras are designed for a variety of purposes, including general breast support, enhancing or diminishing the appearance of breast size and/or shape, creating cleavage, or other aesthetic or practical purposes.
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A bra, short for brassiere or brassière ( US: / b r ə ˈ z ɪər/, UK: / ˈ b r æ s ɪər/ or / ˈ b r æ z ɪər/ French: ), is a form-fitting undergarment typically designed to support or cover a woman's breasts.